THN Superblock CABLE ADVERTISING
Cable TV Meets Placed-Based Media
The Hotel Networks Superblock enables advertisers to run a national television campaign across a block of popular cable networks in the exclusive and targeted upscale hotel space. Since hotels average only 34 channels, THN’s Superblock reaches a substantial share of the audience. Advertisers have the flexibility to air traditional :30 spots or longer-form advertisements up to 2 minutes in length.
The consumers you’ll reach in upscale hotels lead busy, on-the-go lifestyles, and are typically light viewers of television in the home.
By supplementing an existing in-home television media buy with a THN Superblock component, advertisers can take advantage of the quiet, distraction-free, hotel room environment to engage with their best prospects when they are most receptive.
THN owns 100% of the commercial time across partner networks and is Nielsen measured and guaranteed.
Key Stats
- Total monthly audience of over 16 Million
- Reaching close to 6 Million unique guests each month
- 96% Upscale, Upper-Upscale, Independent and Luxury Hotels
- 98% of hotel guests watch TV in their rooms
- Hotel guests watch an average of 3+ hours of TV/day*
- Hotel guests watch 3x more commercials than at home**
- Hotel rooms are DVR-free
** Source: Zoomerang Travel Survey, 2009