Engagement Study
In 2010, THN conducted a two-phase test/control Engagement Study for its
SuperBlock platform on behalf of some major brands. THN commissioned
Nielsen On Location Media to conduct the study.
The research involved in-person interviews among a sample of guests (Adults
18+) who had stayed in a participating hotel at least one night. Multiple
hotels took part in the study – both test (SuperBlock) and control
(non-Superblock).
Key audience engagement metrics were measured including:
- Category Recall
- Brand Recall
- Brand Opinion
- Purchase Intent
Results of the study proved THN is an extremely effective commercial environment for major advertising categories. Key audience engagement metrics, for all brands measured, increased significantly in SuperBlock hotels compared to the control group.