THN'S MEASUREMENT TOOLS
THN utilizes the most advanced market and consumer research, as well as advertising technology to help our clients achieve their marketing objectives.
Nielsen On Location Media
THN's Superblock, iTV/VOD and custom linear channels are Nielsen measured – providing impartial viewership data and third-party verification system.
MRI
This valuable research tool allows THN to cross reference our hotel guest audience with product and service consumption. MRI also provides demographic, psychographic, and purchase intent information about our hotel guests.
LodgeNet Set-Top Box Data
Our proprietary set-top box data provides us with further insights into hotel viewing and behavioral patterns.
Zoomerang Consumer Studies
Zoomerang is an online survey company that THN uses to supply us with invaluable audience demographic, behavioral and purchase intent data.