THN PROMOTIONS: SAMPLING
Advertisers can now gain maximum exposure and make a personal connection with an otherwise hard to reach consumer by putting their product in the hands of hotel guests in a competitor-free environment. Hotel sampling can be a very targeted way to reach specific demographics and works well not only for new products, but also for brand extensions such as a new look or flavor.
Branded premiums are also valued by hotel guests and provide a powerful way for advertisers to align with top hotel brands. Examples include: branded key cards, notepads and pens, newspapers, magazines, coasters, napkins, etc.
Key Stats
- 94% of guests would be interested in receiving a free sample in their hotel rooms
- 91% of hotel guests utilize/read pamphlets/magazines displayed in hotel rooms*